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Keep up to date with all things More Food here. 

Cake Brands shortlisted for Food Manufacture Bakery Manufacturing Company of the Year Award

Cake Brands are delighted to have been shortlisted for the Food Manufacture Excellence Awards in the Bakery manufacturing company of the year category this coming November. 

The Food Manufacture Excellence Awards provide a platform to celebrate and recognise this hard work and the boundaries pushed forwards in the past 12 months. So for Cake Brands, a group of manufacturing and trading brands including More Food, Izzy’s Patisserie, Sussex Bakes and More Foodservice, operating from a BRC graded factory and offering handmade wholesome, value products aimed at retailers in both branded packaging and for foodservice, this accolade is a source of real pride. 

The Awards have been running for 18 years and have established a coveted mark of quality and excellence and this year Cake Brands will join some real players within the food manufacturing industry to compete for the title of Bakery manufacturer of the year. 

The past year has seen Cake Brands working hard at building relationships with key customer accounts and helping to create new and inspiring ranges including bespoke ranges and the introduction of a new Vegan range . 

With the launch of a new online operating channel for the business Cake Brands have enabled smaller or independent retailers the chance to purchase products at competitive prices without the need for bulk buying through wholesalers. Retail and foodservice customers can use the direct sales service for online ordering of a wide range of catering and retail ambient and frozen cakes and desserts for next day delivery a move which has seen great success already. 

Following the success of the 2018 Farm and Deli Show where Cake Brands exhibited for the first time, they will be heading to another great Industry Exhibition this week, Lunch at the Excel in London, where you can visit them on stand H45 and see first hand many of the popular and Innovative products they can provide into the food and bakery industry.



More Food Begin Manufacturing Indulgent, Vegan Friendly Cakes 


More Food, part of the Cake Brands group, have recently began manufacturing wholesale vegan products for foodservice and retail customers, with production starting in July 2018 following extensive product development and research.


It it crucial that that factory, which is BRC graded, follows strict segregation for manufacturing vegan products to ensure minimal or no cross contamination of any animal related products. All manufacturing areas are swabbed and texted to ensure no traces of animal proteins are present in the manufacturing area before starting to manufacture vegan product lines. All ingredients are sourced from BRC certified companies and declared vegan friendly. 


A recent launch with a major UK high street pharmacy of an own label point of sale bar uses dark Belgian chocolate within the frosting to enhance the rich flavour and give a point of difference to standard vegan chocolate cakes available on the market: an indulgent quality. 


Another similar recent launch includes a vegan banana loaf cake which is a foodservice product for a national coffee shop chain which uses fresh bananas. 

More Food Host Tasting Session in Local Waitrose Store


More Food have recently held a tasting session in their local Chichester Waitrose store, showcasing the lines they currently stock with the supermarket. 


The team at More Food presented their classic Victoria sponge cake, Chocolate Fudge cake and Butterscotch & Pecan traybake from their retail line, as well as their popular Rainbow cake and Crushed Ginger & Lemon Mini Panettone cake which are sold in the patisserie counter/café within the store. 


Over 250 taster portions of cake were consumed by shoppers who gave positive feedback, saying they loved the cakes and many heading over to the patisserie counter to purchase them. The overall favourite cake of the day was the Crushed Ginger & Lemon Mini Panettone, with customers choosing this 


The team also spoke to Waitrose customers about their celebration cake range, with awareness being raised that these can be ordered online for branch collection. 




Cake Brands Help Celebrate 70 Years Of The NHS


More Food, part of the Cake Brands group, have helped celebrate the 70th birthday of the NHS by donating some of their best selling cakes to local hospitals as they host tea parties for their patients.


Love Your Hospital is a dedicated charity for the Western Sussex Hospitals NHS Foundation Trust, who contacted More Food earlier this year to raise their awareness of the events to celebrate the anniversary. 


Soon after being approached by Love Your Hospital, the team at More Food sent samples to both the hospitals and the charity. They supplied the tea parties with Raspberry Victoria Sponge cakes filled with raspberry jam and a light whipped buttercream, as well as Chocolate Fudge cakes topped with delicious chocolate fudge and Belgian milk chocolate curls. Between the hospitals, a total of 1,200 of More Food’s most popular and best selling cakes were donated.


A team of 11 worked on this project, with two baking, two icing and finishing, one cutting and six packing. More Food received specially made labels for the packaging featuring the Love Your Hospital logo, which were placed by hand on to each individual cake on the packing line, one by one. 


The More Food team personally delivered the cakes to the hospitals on Monday 2nd July to St. Richards Chichester and Worthing hospitals.


“We feel privileged to have been asked to be a part of the celebration and share our delicious cakes with the patients of the local hospitals”, says Jayson Schieb, Managing Director of More Food, “we’re really excited to help with similar upcoming charity events in the future”.

Launch of More Food Service brand


More Food increase their market exposure with brand new wholesale website providing an easier way for catering and foodservice customers to order ambient and frozen cakes and desserts.


The launch of this brand new website brings major new product launches for new brand More Foodservice; customers can use the direct online sales service to order a wide range of catering and retail, ambient and frozen cakes and desserts for next day delivery. More Food have previously supplied customers via regional and national wholesalers which is now boosted by the launch of More Foodservice.


The new website features exciting lines including both traditional and innovative new additions to the More Food range, offering customers a wide range of delicious, handmade products for their consumer.


More Food began in the early 90s, wholesaling cakes from their own coffee shop. Other cafes and coffee shops were eager to offer the same quality products in their cake counters for their customers, and things are no different today. More Food now operates from a BRC A grade factory in Chichester, priding themselves on innovation and new product development, working continuously to bring consumer trends to their product lines. Despite this growth within the business, the factory still supplies cakes for many independent cafes and coffee shops, farm shops and garden centres as well as major names including Waitrose, Debenhams and many more. 


The website is now live, having been launched on day one of the Farm Shop and Deli Show last week where the wide range of cakes was displayed for the first time alongside parent company Cake Brands’ other products, attracting a huge amount of attention and welcoming new customers. To celebrate the website launch and the success of their first exhibition, More Foodservice is offering customers 20% off all orders with discount code SHOW20 which expires 4 weeks from the final day of the Farm Shop & Deli Show.


Major new product launches with launch of More Foodservice brand


More Food to increase market exposure with brand new wholesale website - making it easier for foodservice and catering customers to order ambient and frozen products.

With major new product launches alongside the launch of a brand new website for newfound brand More Foodservice, retail and foodservice customers can use the direct sales service for online ordering of a wide range of catering and retail ambient and frozen cakes and desserts for next day delivery.

More Food have until now been supplying smaller chains and independent cafés and foodservice outlets via regional and national wholesalers. This is soon to be boosted by the launch of their own new wholesale website, More Foodservice, selling ambient and frozen cake ranges with next day delivery as an option.

With exciting cake lines that will offer customers delicious, handmade products for their consumer, the new website will feature many traditional cake lines as well and some innovative new additions to the More Food range.

Innovation and New product development is what has set More Food apart from others. The BRC A grade factory in Chichester works continuously on bringing consumer trends to their product lines ensuring fresh ideas translate to what foodservice customers can offer in their cake counters.

In the early 90s when More Food began, wholesaling cakes from the back of their own coffee shop, other cafes and coffee shops were desperate for the quality products on offer, and things are no different today. Despite the business growing the factory supplies cakes for many independents, farm shops, Wyevale Garden Centres, Waitrose and many more.

The new website is planned to launch within the next couple of months to coincide with Farm Shop and Deli show where the range of cakes on offer will be displayed alongside with parent company Cake Brands’ other products.




Cake Brands to exhibit for the first time at Farm Shop & Deli Show 2018


Cake Brands will be exhibiting their brands and products at the Farm Shop & Deli Show for three days,

from 16th to 18th April 2018, at the NEC Birmingham for the first time, and will be located at stand K67.


Working from BRC and SALSA accredited factories, Cake Brands manufacture handmade cakes and desserts available on the high street, in coffee shops and across food service outlets. Cake Brands’ innovative brands include More Food, Sussex Bakes and Izzy’s Patisserie. Cake Brands pride themselves on their new product development and innovation which offers customers a diverse range of products.


Boosting the portfolio late in 2017 with acquisitions of More Food to compliment its existing high risk dessert factory in Somerset, Izzy’s Patisserie operates from a high risk SALSA accredited factory in Bridgwater and supplies wholesale, retail and food service customers with entirely bespoke products. Their team work closely with customers to produce innovative products designed with end users in mind for their shelves and menus. Supplying a range of different products to varying customers, Izzy’s Patisserie manufacture cheesecakes, individual dessert pots such as tiramisu and panna cotta, sauces and compotes, luxury trifles, cake slices, tarts and hot eating puddings.


With humble beginnings stretching back to the early 90s, More Food produces handmade quality cakes in Chichester, West Sussex. Initially starting as a coffee shop business, things rapidly grew as the business developed tray bake products. It became clear that consumers were looking for homemade cakes, and as their speciality, this was where the focus should lie.  More Food was created from this cottage industry in 2003. Now with over 100 employees and working from a 30,000sq ft. BRC A Grade factory, More Food supplies major retailers such as Waitrose, Debenhams and Budgens as well as coffee shop chains and many food service outlets. More Food prides themselves on their ability to create new and innovative products; New Product Development is in their blood. In such a competitive market it is vital to create exciting products that offer a respect of traditional recipes but also keep up with fresh industry trends. Many of More Food’s branded products are available through a nationwide network of distributors and wholesalers. 


Cake Brands supply multiple major retailers with both More Food and Sussex Bakes branded and bespoke products as well as own label products developed by their innovation team, across the range of ambient, fresh and frozen ranges. 


Cake Brands offer a network of specialist retailers such as farm shops, delicatessens and other speciality outlets a range of our own branded products, as well as items branded especially for the customer. They also offer bespoke products to contract caterers and for airline catering and also offer products to the export market through overseas food distributors.

Cake Brands are excited to be attending the 2018 Farm Shop and Deli Show and looking forward to exhibiting their brands and products to this audience. With an opportunity to see and discuss the products from their food service and retail ranges, discuss distribution and meet their fabulously creative cake team, they look forward to welcoming you.


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