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​Launch of More Food Service brand

More Food increase their market exposure with brand new wholesale website providing an easier way for catering and foodservice customers to order ambient and frozen cakes and desserts.

The launch of this brand new website brings major new product launches for new brand More Foodservice; customers can use the direct online sales service to order a wide range of catering and retail, ambient and frozen cakes and desserts for next day delivery. More Food have previously supplied customers via regional and national wholesalers which is now boosted by the launch of More Foodservice.

The new website features exciting lines including both traditional and innovative new additions to the More Food range, offering customers a wide range of delicious, handmade products for their consumer.

More Food began in the early 90s, wholesaling cakes from their own coffee shop. Other cafes and coffee shops were eager to offer the same quality products in their cake counters for their customers, and things are no different today. More Food now operates from a BRC A grade factory in Chichester, priding themselves on innovation and new product development, working continuously to bring consumer trends to their product lines. Despite this growth within the business, the factory still supplies cakes for many independent cafes and coffee shops, farm shops and garden centres as well as major names including Waitrose, Debenhams and many more.

The website is now live, having been launched on day one of the Farm Shop and Deli Show last week where the wide range of cakes was displayed for the first time alongside parent company Cake Brands’ other products, attracting a huge amount of attention and welcoming new customers. To celebrate the website launch and the success of their first exhibition, More Foodservice is offering customers 20% off all orders with discount code SHOW20 which expires 4 weeks from the final day of the Farm Shop & Deli Show.

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