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Major new product launches with launch of More Foodservice brand

More Food to increase market exposure with brand new wholesale website - making it easier for foodservice and catering customers to order ambient and frozen products.

With major new product launches alongside the launch of a brand new website for newfound brand More Foodservice, retail and foodservice customers can use the direct sales service for online ordering of a wide range of catering and retail ambient and frozen cakes and desserts for next day delivery.

More Food have until now been supplying smaller chains and independent cafés and foodservice outlets via regional and national wholesalers. This is soon to be boosted by the launch of their own new wholesale website, More Foodservice, selling ambient and frozen cake ranges with next day delivery as an option.

With exciting cake lines that will offer customers delicious, handmade products for their consumer, the new website will feature many traditional cake lines as well and some innovative new additions to the More Food range.

Innovation and New product development is what has set More Food apart from others. The BRC A grade factory in Chichester works continuously on bringing consumer trends to their product lines ensuring fresh ideas translate to what foodservice customers can offer in their cake counters.

In the early 90s when More Food began, wholesaling cakes from the back of their own coffee shop, other cafes and coffee shops were desperate for the quality products on offer, and things are no different today. Despite the business growing the factory supplies cakes for many independents, farm shops, Wyevale Garden Centres, Waitrose and many more. The new website is planned to launch within the next couple of months to coincide with Farm Shop and Deli show where the range of cakes on offer will be displayed alongside with parent company Cake Brands’ other products.

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